Have you ever been writing a blog post on a topic, and you start to get lost in thought? You put down all your thoughts on a page, and before you know it, the topic you were referencing has faded into obscurity within a sea of metaphors and fancy wording. We get it! Becoming a successful blogger isn’t easy, but
Your grammar, imagery, and adroitness are on point. But writing a quality blog involves more than sophisticated paragraphs and merely making sense. Being not only a successful blogger but a quality blogger urges you to engage your audience’s curiosity with every post. Creating a system to keep in mind will help with that.
If you’re starting or aren’t getting much engagement from readers on your posts, I suggest you take a step back and consider a new approach before typing your next blog. Sometimes, when you’re trying to do all of the steps well, you forget about the overall picture. To help, I’m offering 13 steps and explanations for creating first-rate and successful blogs. Implementing these tips will not only increase your engagement but, more importantly, will start to assist you with the number of mental gymnastics you may be experiencing.
1. Start With What You Know
Being a blogger is easy. If you know how to write, know how to be compelling, and you’re dedicated, you have the necessary steps down. Now, it’s the issue of where to start? And what to write?
Engaging in topics that are familiar to you creates comfortability in the efforts you put into your writing. Yes, it is good to write about topics that you aren’t entirely aware of, but when you’re trying to attract more readers, you want readers to get a sense that you know what you’re discussing. You can write about a range of topics just based on your environment. It doesn’t have to be universal. Things like:
- The Lifestyle
- The Food
- Maryland History
- And even the slang!
As long as you can craft writing that you like, understand, and intrigue readers, you’re set!
2. If it’s an Unfamiliar Topic, Proper Research is Key
So, it’s true that there will be times where you, as a blogger, will have to write about subject matters that you aren’t immediately knowledgeable about and may even feel uncomfortable with writing. It could be because an editor has chosen challenging topics to assign or want to challenge yourself. Whatever the case may be, this is important for a blogger to do and do right.
Writing about unfamiliar subjects will build an essential skill that you must have to build an audience and create a consistently successful blog. When writing unfamiliar posts, research is crucial. As mentioned previously, readers want to know what you’re talking about and allow readers to relate to you and relate to what you’re saying.
Giving too little information will push your audience away, and giving too much will paint you as a “know-it-all” or like you’re reading by a script. Put your personality into your blogs, no matter if the topic is challenging or not. There are many different ways to research your topics and come out with quality posts.
- Read other articles that are related.
- Find services that offer help from a research analyst.
- Ask around about any questions you may have
- Pull examples for each of the points you’re trying to make to help yourself understand better.
- Watch interviews, podcasts, social media posts, even film/television media.
3. Be Consistent Throughout all Aspects of Your Blog Posts
Consistency is not only important as a blogger but for a writer in general as well. When someone tells you to be consistent, automatically, there are a few ideas that might pop into your head of what that means. You might think it means following a schedule, developing a behavior, or demonstrating honesty, overall making a habit of things.
All of that is spot on; however, they aren’t the only things consistency entails. It also means setting your skillset and abilities, creating accountability, building your audience’s trust, and maintaining a certain standard. All this to say, your readers must know what to expect. That way, if there’s a change, whether positive or negative, it’ll allow readers the choice to reconsider. If there is a change, you want to give your audience a choice! It creates a higher standard for you as a writer and will ultimately drive traffic to your posts.
Be consistent throughout your entire blog and posts. With the way you write, your chosen topics, the standard you set, and your dynamic with your audience.
4. Have Some Niche
Creating engaging content becomes a lot easier when you have a niche. You’ll often hear that having a niche will put you in a box as a writer, which isn’t true. Whether you have one or don’t, you have to care about your blog and what you’re writing.
Becoming a successful blogger takes work. But it would help if you also created a safe place for you and your work. It doesn’t always have to be the typical categories like lifestyle, travel, or fashion. I know it sounds weird, but it can be something simple as being a Marylander. Having a niche allows you to set a course to stay within for each project, just so you won’t stray too far, where you no longer make sense.
5. Encourage Conversations
Getting people talking about and around your blog can be a significant asset to developing more of an audience. People these days want to be able to do one of two things, relate or debate. Encourage conversations and audience’s comments whenever you can. When different views are shared, so will ideas. Meaning, your post will dig up more traction towards it. It’ll also create a welcoming environment for your readers.
6. Don’t Get Too Fancy
Reading a blog is like reading someone’s online journal. Your thoughts and opinions reveal themselves. Revealing more about yourself through your words can build a connection with your target audience. Have you ever heard the expression, “you can catch more flies with honey, than with vinegar?”
Being fancy doesn’t necessarily award you cool blogging points. Yes, sometimes being fancy will get you positive recognition, but other times having an elaborate delivery will only skew your message further. That is why you shouldn’t rely strictly on being intricate. It could end up being a big mistake. You want your readers to automatically be impressed, not feel like you’re trying to impress them. Focus more on being creative, not striking.
7. Take Advantage of Relevant References and Resources
If you’re starting, dedicate some time to find your go-to references and resources. Whether it’s for research or to add additional examples to gain relevance in your blog, research is critical. Being a successful blogger in Maryland means knowing how to do research. Overall, good research makes your blog posts credible and a reputable source, but it also saves time, energy, and distractions. Your sources can range from several things.
- People to quote
- Other blogs
- Even your trusted sites you feel you can rely on
Having these references will help boost the success and quality of your blog. And you’ll know your readers trust you.
8. “Strike when the Iron is Hot.” (Nothing to do with E.J.!)
Having a plan before you start writing any project can be very helpful. So, whenever you have a spark of inspiration, please write it down so you won’t forget it. Whether it’s a topic, a catchy headline, or a statement you want to include, strike when the iron is hot! That way, when it’s time to start working with it, you can write around it or edit it to make it fit.
You become a successful blogger when you find inspiration from the work you put out. By doing this, you’ll allow yourself to rethink your ideas. Sometimes something sounds good in one moment but not so relevant in another.
Writing down your inspiration can assist with any writer’s block you may have in the future. Give yourself space to expand your creativity.
9. Ask and Take Suggestions To Be A Successful Blogger
It’s understandable that as a writer, you may not want anyone to read or comment on your work, especially when it’s not the finished product. You are not alone in feeling that. Many bloggers have a fear of rejection or fear that they may have to re-write it all together. However, to be a successful blogger, taking suggestions is crucial to the process and is beneficial in the long run.
Ask questions and advice, and take them if they make sense to you. As much as you need to like your work, you need others to like it too. Otherwise, how would you know your readers will like reading it at all?
10. Learn How to Self-Edit
You can expect a large amount of content produced every week and often every day on a blog. Learning how to self-edit can be a real time saver. You won’t spend countless emails between editors for review. It may not be the most fun part of the job, but it can be a necessary tool, not just for yourself but for the entire web brand. It can be tiring, tedious, and a lot of work, but it’s worth it in the end.
11. Mix it up
Write as much as you need to get your point across.The way you handle different topics can drive different approaches you take. Don’t rely on always writing the same amount of words each time. If you can get your point across in a 500-word blog, do it. If you can make enough valid points in a 1500-word blog, do that too.
It’s good to vary the amount of content you put out, as long as you’re consistent compared to all of your other work. You can write a valuable post, whether it’s 1000 words or 2500 words.
12. Have Multiple Drafts Before the Final Product
Often, first drafts aren’t the best writing you’ll do with a subject, but they’ll be your starting point. Sometimes second drafts aren’t quite enough to be the final product, but at least you know how you may want to start and how you may want to end. Sometimes after the third, you’ll want to scratch your previous idea and start over completely.
Creating multiple “prototype blogs” gives you a roadmap. It lets you know where your heads at each time. Each draft doesn’t necessarily have to be the same amount of words or effort. But creating an outline and reworking that outline can be a beneficial asset to have because, honestly,you’ll get hit with inspiration as you’re writing.If you can look at your work and develop it through its stages, your writing will be much better for it.
13. A Quality Writer Remembers Other Quality Writers
Every great blogger reads. And every great writer has been inspired by other great writers. They’ll use their favorite type of books and blogs as inspiration throughout their careers.Always keep your favorite writers in the back of your mind. Continue to learn from them because it’ll decide how you want your writing style to be.
Do you want to be similar to your favorite author’s style? Do you want to be completely different?But do you know why you’re finding yourself drawn to any style of writing at all? Take some time to understand your inspirations because your inspirations will also inspire your audience.