Quality content is the fuel that drives any successful online marketing campaign. It means rising to meet expectations for blog readers, taking an approach that draws audiences to your brand, and avoiding saturated content that drowns blogs in a sea of mediocrity. To avoid these pitfalls write converting blog posts with the 13 tips we bring to you today.
To make sure your brand connects meaningfully with your audience, a lot of pieces must fit together. The writing needs to be done the right way for your voice and your brand to stand out — luckily, this guide intends to help you do just that.
In this, article we’re going to teach you how to write robust, engaging blog posts that increase conversion and grow your audience numbers – plus, our tips work for any industry or niche.
Let’s get started!
1) Pick a Great Topic to Write About
It doesn’t singularly apply to blog posts; it is essential to write about topics that people will find interesting; because it is also what determines how eager (or not) people are to read your posts. At the very least, a good topic should address issues that are of value to the audience and be useful and relevant at the time. To pick a good topic, you must understand your target market and some of the trending topics in your industry.
A fundamental rule in blogging is to avoid self-promotion. It won’t help your cause if you bombard your readers with a plug for one of your latest must-haves. Readers expect good content before anything finds itself promoted.
If you do it right, the content itself can keep your audience engaged and promote your products or service as people share your content on their social networks. When you write converting blog posts, people will want to share them.
Here are a few ideas for selecting a topic:
- Research essential keywords and write a topic about your niche or relevant to your niche.
- Write about topics you understand instead of summarizing topics you’re not familiar with (unless you’ve done adequate research).
- Spend time reading material online to make sure your content comes out rich in information.
- Define your topic as it relates to your keywords and industry.
- Only write about topics you find interesting.
2) Create A Headline That Grabs Attention
The next step requires the crafting of an eye-catching headline. Keep in mind that headlines are critical, but sometimes blog writers start by writing the article and then the title, instead of the other way around. Look at it this way: if you don’t have a good title, it won’t matter how well-written the rest of your content is because nobody will read it.
The heading must compel the reader to scroll down to the article. A good title should have the following features:
- Engage the reader by playing on their interests – this means learning about what’s attractive to your audience.
- Set expectations for the remainder of the article by offering a single line description of what’s to come.
- Have a keyword in the title — but make sure it doesn’t feel forced or out of place.
- Add an emotional objective (if necessary) to point out a problem the reader has.
- Use numbers – (e.g., 5 Ways to Write a Killer Headline).
Your headline will provide a roadmap for the rest of your content so that readers don’t find the article confusing. Focus on creating a clear, concise heading for your post, and one that shows conviction and sets distinct goals for your post. If you’re not clear about what topics to write about, ask your subscribers what topics they want to hear about, or use title generator tools like Buzzmo and CoSchedule. If you write converting blog posts they will include great headlines.
3) Create The Best Post Outline
What’s the one thing that makes a blog post bad?
If your post jumps from one idea to the next, repeatedly or without organization, it’s going to be extremely difficult for anybody to follow. The good news is you have a simple way to avoid this.
An outline is essential for creating structure in your text, but it also serves as a guide when brainstorming ideas for the content. When writing blog posts, you may find that having an outline early on will help make the rest of the writing easier.
Create an outline at any point you prefer during your writing. Some people start with an outline before going into the points, but other people create the outline when finished the article to make sure the article makes sense and gives it structure.
It’s pretty easy to do; sit down with a notepad or laptop and focus on crafting a full outline for the article – not just a few bullet points to get you started. Even great writers can lose track when tying an article around a few bullet points. So unless you want to keep circling your main points for the rest of the article, spend enough time preparing to write converting blog posts.
There’s a method for doing this, and if followed, it will save time when you start writing.
- Get the title right, as this is the most critical part and the guiding feature for the rest of the article.
- What are the main takeaways from the post? Write down as many takeaways as you can brainstorm.
- Add as many new details and ideas as you need to before you start writing the article.
- Reorganize some of the sections and details as you see fit.
- Do the research and have the relevant pages open on your computer for reference where needed.
- Find the best structure for your article, and begin writing.
4) Write In A Conversational Tone
How do you usually write? If you look at the highest-rated bloggers today, they all have one thing in common; they write as if talking to a friend. It’s simple and effective, plus it builds rapport with readers.
It’s essential to think about tone and variance when writing because they will affect how readers respond to the article. When you normally write, as if talking to your best friend, it established a more friendly space with your audience, where they can trust you and begin to take your advice.
That said, people don’t typically read every word, so it helps if you know how to organize it so that the reader scans it and finds what they’re looking for in the piece. Here’s one way to go:
- Hook the readers with the opening. If the article starts boring, it won’t be easy to convince anyone to read the rest of it.
- Break down the article into readable paragraphs, and use lots of bullet points to highlight important sections.
- Use simple language. Most people only want information from your posts; they don’t care how complex your language is, so focus on delivering information in a way that people understand.
5) Use Lots Of Examples
Examples are significant when writing because, among other things, they provide some flow so that text doesn’t appear muddy. When a piece of writing includes examples, it allows the reader to imagine what has been said by pointing out real-world scenarios that anybody can understand.
The quality is improved because backed up statements with examples lend authority and credibility to the author, making their work appear more legitimate. Examples can find use in different ways in text. You can apply the following to blog posts for more effective communication.
Examples integrated into the text:
- Dark green veggies like kale or spinach are great for the immune system.
- When buying an old house, it’s crucial to prepare a budget for repairs such as damaged roofs, leaky faucets, and creaky floorboards.
Examples used in abbreviations:
- When going hiking, it is vital to pack essential items (e.g., water bottles, snacks, electrolytes, and satellite phones).
- Soccer players (i.e., both male and female) have reacted angrily to the cancellation of competitive games.
Examples are very commonly used as illustrations of hypothetical scenarios when writing. They are also used to propose real-life situations that the reader may relate in some way. In some cases, examples are a way for the reader to imagine possibilities in your writing context.
6) Engage The Reader’s Senses & Feelings
A good writer can create a whole new world in the reader’s mind, where stories come alive, and the reader engages not just their imagination but feelings as well. Studies have shown that people respond strongly to vivid descriptions in writing, and creative use of language can activate the sensory cortex.
Use metaphors to stimulate imagination, and unless you have to stick to strict business writing, give yourself more creative freedom. It will be easier to put your reader in your mind’s eye and make them feel that they are the center of your story. Learn to visualize, and it will make your stories feel more real to the reader. Try to write converting blog posts that engage the reader.
7) Avoid Using Clichés
How many times do you roll your eyes at a cliché? When used in specific contexts, they drive a point across; however, clichés are more likely to distract or water down your message when doing blog posts.
Circumstantial clichés are better, but you still have to proceed with caution because people tend to overuse them, and you don’t want your readers to get annoyed. Keep these tips in mind:
- Borrowed (or stolen) tales dangerous territory.
- Stereotypes are also overused.
- Tell a story the way your know-how.
- Spare your scenes with the melodrama.
- Avoid sensationalism.
8) Trim Excessive Words And Phrases In Your Content
Before you publish any of your posts, go over them a few times to see how much of the text can be condensed to make the message clearer. Good writing is compact and focuses on delivering the message most easily and directly.
Not sure how to sharpen your writing? Here’s a quick guide:
- Use the active voice.
- Keep sentences short
- Don’t ramble
- Use bullet points
- Create lists
Don’t worry about writing correctly; there will be a time to edit your work when you’re finished. When you attempt to fix everything mid-writing, the only thing you’ll succeed in doing is cutting your flow. Please don’t jump into it immediately; wait until you’re rested, in a different frame of mind.
9) Add Images to Enhance Visual Engagement
Images can breathe a spark of life into your blog posts, and they can help explain ideas that you don’t have words to explain. Also, images break up text to make blog posts more attractive while also giving the reader an engaging visual break. Find free images online that you can use on your posts, or if you’re handy with a camera, go out and take fascinating pictures that breathe life into your content. You may use both images and videos in this way.
10) Deliver Useful, Actionable Advice
Your blog post is an opportunity to publish something of value to an audience that needs it. People will have this expectation when visiting your website, and it requires that you do some real work to find valuable material to offer.
Once you’ve got readers to click on your blog content and managed to steal their attention with your headline, there will come time to deliver on promises made. It means creating content that’s easy to understand and very actionable.
To make sure your readers don’t opt-out in seconds, follow a format that makes sense to the reader, and keep the most important information visible in bold form or use subheads.
11) Use A Personal Tone (When Appropriate)
Your readers need to know they’re engaging with a real person who shares some of their hopes and dreams. It means that you might want to let your personality, or some aspects of you, shine through your writing at some point. Add some personal flavor to your posts; whether it’s a sense of humor, curiosity, or just the fact you like Kpop, whatever it is that’s identifiable as you – it will make you seem more real to your readers.
Revealing something about you puts your reader at ease, and whether or not they like the same thing is not entirely relevant – what’s important is that you become a real person by showing who you are. As a blogger, you have to be relatable to some extent, and it helps to be comfortable in your skin.
12) Wrap Up With a Compelling CTA
At the end of your post, you’re going to need to finish with a call-to-action, depending on the nature of your content. Make your CTA more powerful, use a strong voice and be clear about what you want people to do.
Here are a few tips to keep in mind about your CTA and its ability to convert:
- Using emotional language may help make your CTA more compelling to people.
- Use numbers or statistics if it helps.
- Offer them something in return.
- A good CTA should follow good copy.
13) Pick The Best Time To Publish Your Post
The type of online platform you use to promote your work will determine the best time for posting your articles online. The different platforms all serve unique audiences, and people have a preferred time for logging in. The time and frequency of posts will determine your posts’ success, so you need to check traffic levels when posting.
A recent Buffer study suggests that the best time to publish blog posts is between 11 a.m. and 1 p.m. on weekdays and from 9 a.m. on Saturdays. If you write converting blog posts, it’s best to publish them during those times.
Posting 1 to 4 times a week is quite normal, but you’re going to need some online tools to analyze traffic for your blog posts to determine the best times to publish.
Hire Someone To Create Content And Promote Your Blog
The best writing takes time and effort, so don’t rush to create good copy for your blog. Wait until you have something exciting and of value to say, and spend more of your time getting to know your audience. It also helps partner with a content agency when promoting content or creating a content marketing plan for your blog or website.
Farm 6 Media can help with keyword research and identifying opportunities for promoting your brand. Great content is the key to visibility and brand engagement, and it helps to have a team that can deliver both.