Small businesses play a huge role in the Wyoming economy. They make up 95.8% of total trade in the state. In 2013, Wyoming had the second-highest number of small businesses per 100 residents, and they employed 62.1% of the entire private workforce.
The high number of successful small businesses in the state indicates that Wyoming has a healthy economy and is business-friendly. Two of the reasons for those successes is that Wyoming does not have corporate income, individual tax income, or gross receipts tax. Additionally, Wyoming’s sales tax rate is in the top 25%. The cost of living is also low, and the quality of life is high. With favorable taxes and high quality of life, it is no wonder that small businesses thrive in Wyoming.
Small businesses flourish from the hard work, sacrifices, and determination of their owners. The favorable conditions also set the right environment for businesses to thrive. However, this is not enough to ensure a business’s longevity as the driving factor behind small businesses’ success is sales. Small businesses need to increase their sales to support healthy cash flow and to drive revenue.
Looking for a means to increase sales can be an overwhelming task for any small business. There are so many things to think about and consider before getting it right. That’s why these 13 proven ways to increase sales and help your small business grow are essential.
13 Ways To Boost Sales In Wyoming
There are three significant ways in which small businesses can increase sales. They can entice existing customers to return and make purchases, convert potential customers into paying customers, or overcome traditional marketing limitations with digital marketing.
A. Increase Sales With Existing Customers
Your current customers are a gold mine. They are your best and safest bets, so any strategies in place to increase sales should target your existing customers. They already trust you enough to buy your products, services, and solutions. With excellent customer service quality, they will be willing to return to your establishment, driving sales. You can target your current customers to increase sales by:
1. Acknowledging Consumer Behavior
This is the best place to find out what your customers do after purchasing your products or services. Your products may have multiple features, but your customers may only be interested in one or two of those features. You may also discover that they have not been using the other parts because they are unaware of it or find it challenging to use. Acknowledging your consumer behavior will help you tailor your products or services to better suit your customer’s needs and for a better price. Additionally, it will help you sell products related to the ones they already use.
2. Requesting Feedback
You can block off the areas where you keep losing customers and sales by asking your current customers for feedback. Use your existing client experiences to learn how to tap into hidden opportunities. Ask them questions to gain insight into how they feel about your products or services and your customer service. Customer feedback will help strengthen your relationship with your customers, increase sales, expand your product or service offerings.
3. Providing Top-Notch Customer Service
Nothing turns away good sales like lousy customer service. Ensure you treat your customers well. Try to anticipate their needs, pay attention to them, and try to meet those needs. Good customer service involves going beyond the sale experience to show your customers how much you appreciate them. For example, adding thank you notes to customer orders is a nice gesture that tells your customers you appreciate their patronage.
4. Running Promotions
Promotions and loyalty rewards targeted at your current customers are an excellent way to keep them interested and invested in your products. Schedule regular promotions for your existing customers weekly or monthly, and they’ll always look forward to those dates, increasing your sales. To increase sales in Wyoming, try running a promotion to drum up some new business.
B. Increase Sales With Prospective Customers To Increase Sales In Wyoming
Your future customers are a source of potential sales. Prospective customers are already aware of your products or services but need a little nudge to make that transformation from prospects to paying customers. As a result, you need to create strategies targeted at reeling them in. Some techniques you can implement to target prospective customers include:
5. Create Bundles, Deals, And Free Trials To Attract New Customers
We already established that prospective customers know about your product but haven’t yet decided they need them. The solution is to package your product and services differently to make them believe they need them. You can increase sales in Wyoming in several ways.
- You can create bundles of similar products or services or different products or services that share a common theme. Make the bundle prices more cost-effective than purchasing individual products, so your prospects feel like they’re getting more for their money.
- You can create a deal and put a time limit on its availability to bait your prospects. The fear of missing out will cause them to bite.
- You can offer your prospective customers free trials of your products or services. It is the right way for prospective customers to see how they work and address their specific needs without paying.
6. Stand Out From The Competition
With the high percentage of small businesses in Wyoming, other companies offer the same services you do. Your prospective clientele needs to know why they should patronize you instead of your competitors. It is easy for your business to get lost in the noise of advertising. It would help if you did something unique that leaves your business on people’s lips. Look at your competitors – what products do you have that they don’t advertise or highlight? Start from there. Look for exciting means to stand out from the crowd.
7. Partner With Other Businesses
Other businesses within your vicinity could pave the way for more sales. This strategy is beneficial for companies with similar themes. Each party can refer business to each other or collaborate to give unique packages to their customers. For example, a baker could do well to partner with a party planner so they can refer business to each other. To increase sales in Wyoming, try partnering with other businesses.
8. Change Your Marketing Language
The language you use to talk about your business is equally as important as its product. Your marketing content should focus more on benefits than features – remember, your prospects need to believe that they need your products. They already know what your products/services can do. The goal is to tell them how those features will benefit them and improve their lives.
C. Digital Marketing
People spend tons of time on their phones and computers these days. With digital marketing, everyone is within reach. You can generate more sales by reaching more people with digital marketing than physical marketing would ever achieve. You can do this by:
9. Building An Online Community With Social Media
While not everyone uses social media to buy things, you can build an online community of people interested in the kind of products or services you offer. Create engaging content to keep your business at the forefront of their eyes. When they eventually decide they need the type of product or service you offer, your business will be top on the list. To increase sales in Wyoming, try building a following.
10. Utilize The Potential Of Your Social Media Profiles
Social media is like a mini-website. Your social media profile should be an exact representation of your business – who you are, what you do, and whom your products or services are targeting. Optimize your profile to suit the social media platform and your target audience.
11. Using Social Media Ads
Most social media platforms already know so much about their users, including consumer behavior. You send your message across to your target audience using social media ads, and the best part is that it is affordable.
12. Using Email Marketing To Target Customers
Sometimes, you may need to gently guide your prospects into becoming paying customers. Email marketing is a positive way to nurture and nudge them towards taking that leap. Once you get a prospective customer’s email with consent, you may keep in touch with them through newsletters and automated emails to keep them informed about your products or services, new products, company news, special offers, and discount.
13. Putting A Call To Action (CTA) On Your Website
We know about the importance of a CTA on your landing page, but do you know you can give cues on your website’s other pages to guide your visitors into taking action? With the right CTA, you can turn a visitor into a prospect and a prospect into a paying customer.
If you are working hard to increase your sales, you need to consider the things your competitors haven’t started doing yet. Test out different techniques and strategies until you find out the ones that work best for your business.