51 Ways to Find the Best Content Ideas

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Rotterdam skyline, a beautiful image that inspires all kinds of ideas for content.

51 Ways to Find the Best Content Ideas for any website.

Do you struggle to come up with sharp, creative, best content ideas for your blog or website? It isn’t a unique problem – even the best authors hit a creative block now and then, causing some to recycle articles and titles on the web. 

But don’t worry, our company, Farm 6 Media, specializes in helping businesses generate the best content ideas and set up marketing strategies that increase traffic and drive up sales. 

If you need someone to guide you through content creation, this article is a good place to start. We’re going to discuss 50 different sources for content ideas, and the best part is; you can apply this knowledge to a variety of content including blogs, video, podcasts, social media posts, and so on. 

So sit back, and take notes.  But before we begin, know that we offer an article topic hit list, researched for potential to drive traffic to your website. Learn more here about our search analysis service.

And without further to do:

51 Ways To Find The Best Content Ideas

Read Industry Publications

If you’re not already doing this, start now. Read all the trending posts from industry websites, and focus on posts that have a high number of shares, or generate discussions. Also, when scouring industry publications, check the comments sections to see what readers have to say. This may help you come up with topics for new content. 

Join Social Media Groups

You can get a lot of information by joining groups online, especially ones that openly share information and answer user questions. From here you can get expert information on just about every aspect of content creation, including how to brainstorm to find the best content ideas. Don’t waste a lot of time on social media groups that stop you from sharing posts. 

Use General Forum Websites

The good thing about these forums is the sheer volume of information and the wide-ranging topics they discuss. Log into Yahoo or Reddit, and search a topic you’re interested in. For faster results, add [solved] to the query to get answers to your questions. 

Your Followers on Social Media 

The content you create for social media will generate some interest and increase followers. Using this platform, you can then ask your audience questions about problems that you want to solve for them. For example:

What are some of the challenges you face when shopping for groceries online?

Use the replies to generate ideas for content and provide solutions. 


Trending Hashtags 

If you’re not following trending buzzwords online, you may be missing out on a chance to create useful, up-to-date content for your audience. Start adding hashtags to your social media posts to get your content in front of target audiences – and remember this is also an effective workaround if you can’t get your preferred followers to follow you. 

Individuals You Follow on Social Media

You must have a list of people in your audience that you think are the ideal consumer and industry experts that are doing an excellent job with their audiences. Learn as much as you can about how they engage with content, who they share content with, and the topics they find most interesting.   

Check Trending Hashtags Across Multiple Platforms 

Don’t restrict yourself to a single social media platform when searching for content ideas. You will learn more about longer-term trends and buzzwords by comparing hashtags on different platforms and checking what people are responding to. With some luck, you can create posts that direct some of that online traffic to your website. 

Follow Social Media Influencers

Influencers can be extremely valuable to an up-and-coming brand, or for purposes of creating content. Since you most likely won’t engage with them directly, focus on their followers, and the questions that are put to the influencer. These questions can help you create content that provides answers and solutions to your audience.  

Have You Found Any Recurring Topics on Social Media? 

Come up with content that’s similar to what industry experts are churning out. This is not the same as following hashtags and buzzwords:  you’re looking for broader discussions about issues and consumer habits in your industry. Remember, if industry experts and influencers are talking about it, then it’s worth looking into. 

Don’t Ignore the Comments on Instagram 

Influencers on Instagram have to go through thousands of comments and they can’t answer all the questions. Every other comment you find there is another opportunity to create a useful post for your own platforms. Keep an eye on Instagram influencers, and try to solve some of the problems they haven’t been able to. 

Watch Expert Videos on YouTube

Find videos in your niche with the highest number of views, and find out what your favorite industry expert is up to. While doing this, check the comments section of at least five influencer videos and use that to create topics for your own audiences.    

Run a Survey

Surveys are quite often ignored but they provide a great channel to dialogue with audiences, giving you an opportunity to get in the mind of your consumer. Ask as many questions as you need to, with a focus on identifying problems that you can later solve. Find out which topics they want to see being addressed, and which areas of the industry they are keen on.   

Use Your Website                                                     

The comments section on your website is a communication channel between you and your audience. Use this the same way you would other websites and find out what your readers have to say about existing content, and any clues as to what they prefer to see from you.  

Scan Competitors’ Websites

If your own website doesn’t provide enough material to inspire new content, a competitor website might have what you need. Read through the comments sections (as a rule) and then focus on the FAQ section. They are likely to get the same questions asked over and over; find out what their audience is asking, and figure out how you may be able to create content that provides what they’re looking for. 

An FAQ image is shown.
FAQ’s are a great way to creatively generate valuable content.

Set Up a FAQ On Your Website

Be creative about how you structure the FAQ page on your site. One way you can add content here is to broaden some of the most commonly searched answers by adding inbound links to articles, videos, how-to’s, and so on. Find out new ways to answer questions that audiences have about your brand. Then, set up comments so people can ask questions. Those questions can turn into content answers.

User Reviews

Reviews can paint a clear picture of how your audience interacts with your content. Whichever format you get the reviews (email, comments, etc.) it can provide a perspective that you probably won’t get any other way.  Anything they leave in the review section can be used to find the best content ideas for new posts, and it will help you understand how best to promote content to your audience. 

Customer Service

When selling a product or service, customers can give you some idea of what content to create if you can find a recurring theme in the calls and emails. Have someone from customer service compile the information into relevant categories and use this data to find the best content ideas for your market.   

Attend Conferences To Learn From Industry Leaders

Check the up-coming industry events in your city, as these types of conferences are the best places to hang out with industry leaders and get a lot of information on where the industry is headed in general. There will be questions raised in the Q&A, so this is a good time to figure out which of these questions you can answer by providing valuable content.    

Post a Q&A With a Content Expert

Can you get an industry expert or a brand influencer to answer some questions on your website? If yes, this can be a great source for content; and you may be able to promote your material to new audiences as well. Gather as many questions as you have, both from you and your audience, and pick only the most relevant for your guest to discuss.     

Interact With Industry Colleagues

Don’t underestimate the value of roundtable discussions, especially with industry players. Be part of a community of content creators, or industry players, and find out how they go about creating content for their websites, blogs, podcasts, or other platforms where they engage every day with an audience. This process of sharing thoughts and experiences can help you come up with better content in the future.   

Competitor Newsletters 

Check out what competitors are doing to increase email signups, and specifically, what rewards they’re offering new prospects. Is it an article, a video, some type of expert guide? Whatever it is, it will give you an idea of what to do to increase your own email subscription. 

Popular content suggestions 

Open a trending article or any piece of content and you will notice at some point the website will offer suggestions for similar content for you to read or watch. In many cases, the videos or articles they’re promoting are the most popular across their platforms, and it can give you an idea of what type of content people are consuming. 

Ask Friends and Family

When struggling with creativity, your family and friends can help put your mind at ease. Discuss what’s bothering you, and find out what they think about some of your main concerns. Remember, the combined life experiences of your family and friends can provide great material for online content; and you just need a way to translate it into articles or videos or any other content. 

Which Are Your Popular Posts?

Go back to the older posts on your site, and select one or more popular articles that you can re-use with a new angle. This may also help you come up with titles for original content; and it’s right there for you to access.  

Webmaster Tools

Google’s webmaster tools hold a great deal of information on trending content and keywords. This is a rich source of inspiration for when you want to create new articles for your site, or calibrate a piece of content to have maximum exposure. Look at the keywords, and which type of content is being discussed by your audiences. Use this to come up with titles for your next piece of content. 

An image of site analytic information.
Site analytics are a powerful set of free tools.

Install Site Analytics 

Use these tools the same way as Google’s webmaster tools. Gather information on your users including how they locate your content, how much time they spend on each page, which topics generate interest, what content is being shared, etc. Once you learn these things, find out how you can introduce different content that keeps audiences engaged, and boosts traffic. 

Use An App Like UberSuggest 

 Ubersuggest can give you an idea of the type of content you should create, based on market type and target audience. They have a “content ideas” section that will yield results for a keyword search, such as Google’s top SERPs, site visits, social shares, and domain score. It is a comprehensive tool that will show you what’s needed in terms of topic, and also the capacity for posts to rank highly. 

Gather Relevant Market Statistics 

This part requires doing detailed research into your industry, and compiling statistics that you find useful for influencing content creation. A good place to start is Emarketer, but you can do well to check out other places that post studies that relate to your industry. Use the latest industry statistics to come up with new topics for discussion. 

Watch the News

National news broadcasts probably won’t give you the information you need to connect to your audiences, but local news provides a more personal angle that you can tap into and create material that people relate to. Look for interesting stories and useful tips that you can share with your own audience. 

Use the Old Topic Generator For Ways to Find the Best Content Ideas

Content generators can seem a little desperate, but they can give you an idea of what to write as they arrange your suggestions using the most popular formats, making it easier for you to come up with titles for new posts. Or, if you’re stuck, get just order an article title hit list from us at Farm 6 Media. We offer packages from 10 to 100 titles at a reasonable price so save your time and visit our store.

Scroll Down to Related Searches 

When using Google search, you will find at the bottom a list of results that have to do with your query. This is actually a goldmine as it shows you what people are searching for, as it relates to your keywords. Google’s related searches is easy to ignore because it shows up below the search results, but it’s a useful guide for learning what information people want to see.

Set Notifications For Relevant Keywords

Google enables you to set alerts for keywords that you want to follow up on, when you want to know what your audience is searching online. Determine whether your audience is getting all the information they want, or if there’s a vacuum that you can exploit by offering new material. 

A business downtown street is shown in this file photo.
Cities always have news. City news are a great source for content ideas.

Search For News 

Run a search for news related to your niche or industry-specific news that will show you the most recent content published. As you go through the content, find common trends and create a new voice that you can use to post your own material. Readers are always looking for new material, and you may be able to put a spin on something that people are engaged with at the moment. 

Pick Up a Newspaper 

The editor’s section usually posts correspondence from readers, and although this isn’t the first place you’d think to look for content ideas, it’s still a place where regular people discuss things that are important to them. Pay attention to requests for certain stories, and come up with your own topics.  This is definitely one of our favorite ways to find the best content ideas.

Read the Search Queries From Your Website

You will probably come across this information when using site analytics tools, but pay attention to what site visitors are putting in the search tool. It is a direct line into what they want, and especially if you find that most of these queries failed to yield a proper result; that should provide inspiration for when you start to create new content. 

Content From Famous Publications To Find the Best Content Ideas

Read some of the more popular industry publications to find out what people are responding to, so that this way, you may figure out how to create your own fluff pieces. This type of content usually has not real value except to get traffic to your site, but it has the potential to engage your audience for a while until the next piece of content comes out. 

Best-Selling Books

Find out which industry topics are selling out on Amazon, and consider writing articles that can weave into current events, based on what they’re reading. There’s no science here, just find out what people want to read about this season, and write with that information in mind.  

Your Company Motto 

There are times when after years of catering to shifting trends, we lose touch of the values and beliefs that got us started with the business in the first place. If this has happened to you, I recommend going back to the original article or video that you created to tell the world about your brand. See what memories it generates, and use it to get in the proper frame of mind. It shouldn’t be a problem to come up with content ideas then.  

Be Empathetic To Your Readers

Take a few minutes to think about what type of content your audience would want to see, and not just now, but going into the future. You might find that what you create isn’t far off the mark. Create topics that you believe people want to hear about, and focus on being useful and engaging.  This can be one of the best ways to find the best content ideas.

Tune in to Major Webinars 

A lot of industry leaders hold webinars to discuss emerging issues and answer questions from the audience. This is a simple way to find out what people want in terms of content, and it can often give you an idea for how best to position yourself for success in your industry. 

Read a Book To Find the Best Content Ideas

Finding the best content ideas can be tough. But a trip to the library, even a virtual one can generate a ton of ideas. Scroll through a book that is of some interest to your audience, and see if any of the topics can be translated into online posts. If you actually like reading, this won’t seem like hard task, in fact, you may even enjoy it. 

Invite an Industry Leader on a Podcast or Video Interview  

Have them do a video podcast, article, or any piece of content, and discuss many issues your audience has raised up in the recent past. Podcasts are fun, so this should go well with audience members – many of whom appreciate a new voice; and it may help generate ideas for your next post. 

Read Old News

Do you have old articles and newsletters that you can be modified and turned into a relevant post? Quite a few of the new content you see posted by industry experts was inspired by older posts that seem to carry a message that’s still relevant today. Find it and republish.   

Ask Your Audience

Put in questions to your audience to find out what topics they want you to cover, and use this information to create compelling material. Give them some latitude as to what they can recommend. 

Keep an Idea Log

When ideas pop into your mind, note them down somewhere; that way you will never really ran out of content ideas. When it comes time to create, go through your notes to see what clicks. 

Subscribe to Multiple Blogs

When you’re not sure what to create, your competitors can help generate ideas for you. Look at what’s trending in their catalog, and find out which topics are relevant to your audience. Subscribe to a few of the hottest blogs to keep up-to-date.  

A light bulb mechanical figure plugs itself into an electrical socket.
Brainstorming Ideas is a tried, tested and true method of getting ideas.

Brainstorm Ideas With Your Team

Grab a pen and notepad (or laptop) and sit down with your team, if you have one. Write down as many ideas as you can, and don’t focus on creating “smart” or funny content, just allow the creativity to flow. Some of what you write down can be turned into the cleverest posts. Sometimes a team brainstorm is one of the best ways to find the best content ideas.

Go Online and Search For Content Ideas

You obviously want to know what other people are saying about content creation, and it helps to know what the top content creators do to keep ideas fresh. Read articles and see if you can get new ideas from what other content providers are posting online.   

Browse the Newsfeeds on Facebook, Twitter & LinkedIn

Check the news feeds on social media multiple times every day to find ideas for new posts. With a little effort, you can create content that readers find entertaining, or informative, and tomorrow you can do it all over again by checking which stories people are reading in the newsfeed. 

Take Long Walks 

Any person that struggles with creative flow probably needs to spend a little more time doing relaxing activities, such as being outside in nature. Do this regularly, and exercise to get rid of stress. This will help put you in a better state to create. 

Use Farm 6 Media’s Services

This is by far the easiest and most efficient of the ways to find the best content ideas. There’s no better way than targeting sources of traffic in ways that you can ACTUALLY COMPETE in. Gone are the days of zero traffic growth when you use Farm 6 Media Services (results may vary, you still need to do a good job of your site after all). But give yourself a HUGE headstart with our researched topic hit lists.

We’ll get you the keywords, the title names that convert into high click-through rates, and more info than you can shake a stick at. Don’t forget the tips to win and the handy article update tracker built right into our solutions. Why waste your time doing the content analysis? Let our data crunchers chomp it up for you and give you a simple and actionable result that’s easy to understand and provides you with real growth opportunities.

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