Content Strategy

Two men work together to perform a keyword analysis in this file image.

Keyword vs. Topic Analysis – Website Optimization For Search

What is Keyword Research?  As a business owner, your website will attract customers based on how well you understand and apply search phrases and keywords in your content. Understanding both keyword analysis and topic analysis is crucial to today’s SEO. A keyword analysis is simply the process that enables webmasters to examine the words and phrases …

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Content analysis can be a hefty undertaking.

How To Do Content Analysis in 13 Steps

Content analysis is a study, categorization, and classification of texts and other forms of communication, including sound, images, and video. Researchers use content analysis to find words, phrases, or concepts within different communication artifacts such as:  Web content Newspapers  Video and pictures  Social media Speeches, discussions  Advertising  Interviews  Audio recordings   Informal conversation Books, film, and …

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Rotterdam skyline, a beautiful image that inspires all kinds of ideas for content.

51 Ways to Find the Best Content Ideas

If you need someone to guide you through content creation, this article is a good place to start. We’re going to discuss 50 different sources for content ideas, and the best part is; you can apply this knowledge to a variety of content including blogs, video, podcasts, social media posts, and so on.

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