Content Strategy

A writer inputs their new article into their WordPress website and stalls on selecting a good title in this file photo.

Content Strategy: The Importance Of Topic Selection For Blogging

How much effort do you put into creating topics for your online content? Attempting to create fun and engaging content is a challenging enough task. Overall, the internet gets millions of posts every day of all manner of content, and it’s not always easy to make your copy stand out.  It doesn’t help that audiences …

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Two men work together to perform a keyword analysis in this file image.

Keyword vs. Topic Analysis – Website Optimization For Search

What is Keyword Research?  As a business owner, your website will attract customers based on how well you understand and apply search phrases and keywords in your content. Understanding both keyword analysis and topic analysis is crucial to today’s SEO. A keyword analysis is simply the process that enables webmasters to examine the words and phrases …

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Content analysis can be a hefty undertaking.

How To Do Content Analysis in 13 Steps

Content analysis is a study, categorization, and classification of texts and other forms of communication, including sound, images, and video. Researchers use content analysis to find words, phrases, or concepts within different communication artifacts such as:  Web content Newspapers  Video and pictures  Social media Speeches, discussions  Advertising  Interviews  Audio recordings   Informal conversation Books, film, and …

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