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How Do I Get My Blog To Show Up On Google? – Written by Farm 6 Writer-In-Training

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How Do I Get My Blog To Show Up On Google?

Google is the leading search engine on the Internet, no doubt about it. That’s why the entire blogging community, including you, is always on its feet to keep its content on top. Yet, due to a lack of techniques, some blogs have low chances of visibility.

No matter the content, if you fail to check Google Search Console for site productivity and strategically modify blog posts through SEO and content optimization, your blog will likely have no direction, fewer users, and be stagnant in the search engine ranking.

You might wonder why Google Search Console is mentioned because it’s a helpful management tool to overlook site productivity. It has an important feature for knowing your web page’s status. The URL Inspection Tool offers reports if your web pages are being crawled and indexed, and you can fix errors if they are not.

Furthermore, when checking the presence status located at the top of the Inspection Tool, it is best to know that if you obtained a “URL is on Google” label, according to Google, it means “the URL is eligible to appear in Search results, but is not guaranteed to be there.”

Hence, keep in mind that only your web pages can be crawled and indexed, not your entire website. So, it is necessary to know how to tweak your blog posts using search engine optimization in order to let Google know what the contents are. (source)

Now that you can have insights regarding your blog visibility, it’s time to tweak your pages for top-rank results. Let’s read below for steps on influential search engine ranking.

Here are Five Steps To Rank Your Blog

Keep in mind that web pages, once went live, cannot be instantly put on Google Search. Web crawlers take their time to explore the most relevant blogs to store. But this doesn’t mean you can’t speed it up. 

On-page or off-page SEO helps search engines to understand better and present content. Listed are the steps to boost your reachability. 

  1. Put on the white hat strategy.

Neil Patel, a British entrepreneur, known for his digital marketing expertise, suggests a White-hat strategy for your blog. It is a way to rank high without breaking the rules. It is to build a sustainable online presence as you will focus more on your human audience.

This strategy has a lot of work to do because you need to have relevant content, unique and relevant title pages, well-labeled images, good grammar, reputable links and references, and standard-compliant HTML.

Meanwhile, there’s black hat SEO. It’s a quick-to-implement strategy and often offers a short-term gathering of traffic. Usually, sites that use this are penalized by Google because of abuse of SEO practices, such as keyword stuffing.

  1. Write content for your audience.

Mentioned above is your human audience, so you must avoid writing blindly without knowing who they are.

Are your intermediate target professionals in digital marketing? Or are they people who love quick and easy baking recipes?

There are many different niches with categorized communities to choose from; you only need to figure out where your interests lay.

  1. Use keywords and phrases incorrect places.

The most crucial step is to correctly use and place keywords and phrases on your content and HTML.

Whenever people search, they use keywords or phrases, and Google helps them match their search intent. For example, if a user searches ‘today’s best-selling fiction,’ the search engine will serve millions of title tags related to the intent. 

Now, you wouldn’t put keywords such as ‘best-selling’ on your content if you cover reviews of classic books that are way past their best-selling days. Hence, it will not attract a user who loves trendy books on the shelves.

Moreover, meta description, the text underneath the title tag, should be maximized for users to know what the content is about. 

It would be best if you had specificity with what your audience is looking for. In other words, you need to be your own search engine’s filter. 

Don’t be worried, as there are tools, like Google Keyword Planner and Ubersuggest, that can help you have insights about everything from popular keywords or phrases to competitors’ analysis.

  1. Produce web pages that are Google-friendly

After you pinpoint your target audience and write many blog posts, you now need to produce web pages. 

Your web pages’ accessibility is essential as it will generate a great user experience. The ideal thing to do here is to optimize your headings so Google can easily crawl them.

Poor linking of pages within your website is another reason why crawlers don’t find your other pages in one go. Now, if you have a proper web of links, crawlers can index every webpage to another webpage until your whole site is stored for chances of ranking higher.

  1. Promote your blog on social media

40% percent of the population has a social media account. That is roughly 360 million humans using Facebook, Instagram, Twitter, Tumblr, etc.

People share whatever they are interested in on their social media accounts. Of course, they don’t share; you want them to deem your content as of quality and that the web page where it’s life is appealing for them to click relevant links.

IT boils down to letting Google rank your blog high because they know people flock to it. Remember, Google must offer the best experience.

  1. Update previous contents

Updating content that Google loved can do the trick to boosting your blog rank. With tweaking, Google can re-love those contents again.

To find those preloved contents, you need to log back to Performance on Search Result from Google Search Console. Observe each page’s metrics from highest to lowest and list down contents that got high clicks, impressions, and CTR.

After content gathering, you need to prioritize pages that peaked the highest. Then, the second priority is content that has solid impressions but has low CTR.

You can now begin optimizing for search engines by studying each article’s queries using the Search Console; now, you may recycle keywords that deem to be relevant from other current high-ranking content.

If the keywords aren’t relevant to the content, then adjust it to cover the topic.

Besides adding keywords, make sure the information is relevant and elements like images, graphs, or multimedia are up to date. (source)

Then, it would be best if you promoted them again as you did on Step Five for better chances. (source)

Is SEO Important To Do While I Write or After?

There’s a saying in digital marketing ‘Content is the king.’ It has been the mutual golden rule not to waste any words with nonsense optimization. It gives a problem for writers when to input SEO. Is it during or after writing? Will it destroy your content’s overall performance?

Well, you can input SEO while writing the blog content then you can strengthen it later when it’s time for editing and revision. (source)

Balancing SEO’s technicality and writing creativity takes talent. But with adequate knowledge and practice, these optimization nuances in contents will be your second nature.

You can continue below for tips on helping you to optimize your content.

Six Tips To Create Optimized Content

Are SEO and content optimization the same? There’s a thin line between both as their goal is to put your blog in the spotlight.

However, SEO focuses more on how your blog ranks up on search engines, like Google. At the same time, content optimization tackles the wholeness of your blog post or article for the benefit of your readers.

  1. Give what your readers want.

Most readers have short attention spans, and they read on their phones, so offer them contents with paragraphs that are straightforward rather than making them read a ten-inch long block of introductory text.

Giving your topics each a heading in your content is beneficial to the readers too,  so they can understand where they are heading. The last thing you want them to feel is irritation by confusing content and close your page.

  1. Offer trust to them

Have you ever read articles with lots of grammatical errors and not a single cited source? If so, it’s okay for you to judge those articles as having no credibility.

Users are comfortable when there is trustworthiness. Aside from perfect language usage and experienced sourcing, providing people who write or edit your expertise builds a favorable reputation.

Please don’t write about gardening tools without researching their uses. Make sure the content is factually accurate, clearly written, and comprehensive.

  1. Analyze user behavior

After you have your web pages correctly crawled and indexed, you need to observe traffic going to your site. Like the first tip, give what your reader wants. But this time, you go off-page.

Web analytics programs are a valuable source for insights into how users reach and behave on your site. What contents have the most visits?

With this, you can expand and dig deeper into the topics that are popular on your site.

  1. Use internal and external links properly.

Links effectively generate an excellent experience for users who want to fact-check your content or jump to relevant web pages.

Write anchor text that gives users the idea of where and what the link is about. Avoid generic texts that don’t generate any giveaways; examples are ‘click here,’ ‘page,’ and ‘proceed here.’

Influential writers use concise text, short but descriptive. They also differentiate standard text from anchor text. The content is easily understandable with a standard anchor text format, blue-colored or underlined text. (source)

When you have enough content to supply your sources, it is advisable to use internal linking. (source)

With this, you can let your readers explore your whole website with new or older relevant posts.

  1. Aim for Google’s featured snippet

When you have the users’ trust, you most likely have Google’s trust, and they can feature an informative snippet from your content.

It is the box just below the search bar answering the user’s query. Although Google has no specific instruction to put your answer on the result box manually, they recommend improving content and containing information the users seek.

  1. Add elements to your blog posts.

These are images and videos that do engagement to readers, and search engines rank engaging content higher. It’s a win-win.

When adding images, be careful that you acquire them legally, and there won’t be a problem with copyrights in the future. There are plenty of places where you can get royalty-free images. Here are some examples, Pexels, Unsplash, and Negative Space.

If you have your original photographs, you can head to Canva to transform them into engaging graphics.

Videos are the most engaging element. You can convert your blog posts into one by producing slideshows or vlogs.

Take note to never upload videos directly on blog posts. WordPress or blog are not video platforms. Luckily, you can first upload them to YouTube before embedding them into your blog post. (source)

In order to let your blog show up on Google, there are many things to consider. You need to routinely check Google Search Console, be updated to users’ behaviors, and spend time to have informative contents that can compete with other content.

Being consistent with all of these steps and tips can help you rank and optimize your blog high on search engines.

Resources:

  1. Neil Patel, n.d., https://neilpatel.com/what-is-seo/, accessed on September 14, 2021
  2. Google, n.d., https://developers.google.com/search/docs/beginner/seo-starter-guide, accessed on September 14, 2021.
  3. Editorial Staff, 2020, https://www.wpbeginner.com/beginners-guide/blog-seo-tips-optimize-your-blog-posts-for-seo/, accessed on September 14, 2021.

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