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How Long A Blog Will Take to Get Traffic – Written by Farm 6 standard writing team. All standard content is meticulously edited and proofed to ensure consistency and quality.
How Long A Blog Will Take to Get Traffic
It’s easy to get frustrated while waiting for your blog to get hits on the internet. However, don’t give up because it’s all about playing the long game. But here’s a question that you won’t have to wait long to get the answer to, “How long will a blog take to get traffic?”
A new blog will take an average of 3 to 6 months to get traffic, given that you regularly produce high-quality content and continuously build backlinks that lead to your website.
Why Does It Take So Long To Rank (Even Standard Tier Content)?
It takes a while for a new blog to get traction because of “The Google Sandbox.” It’s a filtration system that prevents the spamming of new blogs to earn rankings by using prominent keywords for a quick profit. (source)
All new websites go through The Google Sandbox regardless of how consistently you publish great content. But as soon as your blog is out of the pit, you can ensure that it flows through a significant surge of traffic by working on your search engine optimization or SEO.
Effective Seo Strategies For A Blog To Get Traffic
Now that you have a timeline on how soon your blog can get traffic, you should use this time to focus on building your content and SEO strategies.
Don’t waste time by stressing about not getting traffic in the first few months of putting up your site. It will work out for the best if you stay focused on establishing a good SEO strategy that will increase your blog’s traffic and rankings consistently month after month. But first things first, what is SEO?
SEO is an effective digital marketing tool that will boost your website’s traffic consistently and organically by ensuring that your content appears among the top search engine results. (source)
SEO has many devices to choose from, like a toolbox that you can apply to your blog. The good thing is that you won’t have to rummage through the many possibilities because we’ve already prepared a simple SEO toolkit for you to focus on:
- Publish quality content
- Write about trending topics
- Use long-tail keywords
- Build effective backlinks
- Regularly update existing posts
These are basic but strong SEO strategies that you must already have for your blog before exploring other possibilities. But even with just these five simple techniques, it will generate significant traffic results to your blog if executed correctly and consistently.
Publish Quality Content
The articles you publish are the foundation of your blog. It’s the main reason people will visit your site, so you have to ensure that you offer them valuable and insightful content when they do. Aside from establishing your brand, creating quality content implies that your blog is a reliable source of information about your publishing topics.
According to HubSpot, you should thoroughly and comprehensively write your post with at least 2,100 words to ensure that you publish quality content that improves your blog’s SEO. This data was based on their 50 top-hit blogs from 2019. (source)
But that doesn’t mean you have to cut your word count there. Posts with a word count between 2,250 and 2,500 have also earned the most organic traffic and shares on social media. (source)
Use Supporting Details
You can also enhance the quality of your content by using data, research, and relevant examples to support your articles. Another way to improve your content is by adding various forms of media like images, videos, and gifs, which makes it more fun and engaging for readers.
An example of using forms of media to boost your blog’s engagement is Upworthy. According to Neil Patel, featuring short emotional videos on Upworthy’s posts has made searchers read more on their blog. (source)
Write About Trending Topics
Now that you have a benchmark for completing your articles, you need to focus on the topics you write about on your blog. To increase your blog’s SEO, you should publish relevant and trending content to your target audience.
The keyword here is “target audience.” You don’t have to rely on what’s viral for the general audience, like trending news or celebrity gossip, to create content, especially when your blog publishes articles about a specific topic or industry.
Discover what kind of information your target audience is currently searching for and start there. A proven strategy for finding out what topics appeal to your target audience is checking online communities, comments, and reviews. (source)
Refer To Online Communities
Good websites for online communities are Quora and Reddit. Quora is a question-and-answer website where you can find the most asked questions about topics that may interest you. Meanwhile, Reddit has tons of communities for different subjects that you can join to see what will pique the interest of your target audience.
If your blog has not received any comments or reviews yet, don’t worry because you can always find them on similar sites. You can even get better topic insights from comments and reviews posted on established blogs because their readers are likely to be professionals who constantly browse through their content.
Use Long-Tail Keywords
After discovering what topics are relevant and trending to your target audience, you must hook them to your blog with long-tail keywords.
You may have already spotted significant keywords for your content from browsing through online community posts and comments. But before you go and mix up a bunch of words, make sure that you’re using a long-tail form.
What Are Long-Tail Keywords?
Long-tail keywords are specific phrases used by searchers with intent or purpose for the information they are looking for on search engines.70% of monthly searches use long-tail keywords. (source)
It’s better for your blog to use long-tail keywords because searchers who use this form already have an intent to buy, which will contribute to your conversion rate aside from your blog’s traffic performance.
A Few Examples
If, for example, you’re posting about coffee and brewing methods, avoid using generic keywords like “best-brewed coffee”. Go for something specific like “Best Coffee Roast Level for A French Press.”
A great example of using long-tail keywords is Bean Ground. Their posts are as specific as “Best Coffee Beans For The French Press” and “How To Make Cold Brew Coffee In A French Press.”
Suppose you’re unsure whether you’ve created the perfect mix of keywords to make a long tail form specific enough for your target audience. In that case, you can also use SEO keyword tools like Moz’s Keyword Explorer and Google Keyword Planner to refine your keywords choice.
Build Effective Backlinks
Another thing to consider while polishing the quality of your content and long-tail keywords is building backlinks to your blog. What exactly are backlinks?
Backlinks are links on websites that lead to another post on a different website. They are also called “inbound links” or “one-way links.” Total backlinks are among the top 6 factors influencing a website’s search rankings. (source)
Getting other websites to backlink to your blog will effectively boost your search rankings and increase your traffic, especially when they are professional and high-quality sites. Google will recognize your blog as highly reliable and credible.
But how can you become a credible source of content that websites will backlink? According to Dejan Marketing’s research, here are some of the top reasons for linking to a website (source):
Reasons For Linking To A Website
- To share examples and case studies
- To give readers additional material
- To reference images and data
- To share something interesting
- To build credibility by citing reliable sources
- To build SEO topical relevance
When creating a blog post, be mindful of any opportunity to create content that you can use for any linking reasons. To maximize your backlinking potential, you can ensure that at least 3 of the top reasons for linking apply to your posts.
Regularly Update Existing Posts
The most common way of keeping your blog fresh is by regularly publishing new content. It’s a way to keep up with changing trends, ensuring that your blog is picked up by every new search query, leading to great traffic results.
Another way to keep your blog fresh and as effective as publishing new content is by regularly updating your existing posts. It is a simple strategy that Style Factory practices to increase blog traffic.
They feature posts about “How to Start A Business” and “10 Key Apps for Startups,” which are topics that regularly need updating to keep them fresh and relevant for their target audience.
But this doesn’t mean that you have to update every post on your blog. Some topics might not have enough new material to update your posts. You can refer to what Google’s indexing system picks up as fresh content: (source)
What Is In Google’s Indexing System?
- Recent events or hot topics
- Regularly recurring events
- Frequent information updates
Regularly updating your blog posts also improves the quality of your content by developing them into long-form with regular new additions of data and different media forms, which has earned the most organic traffic.
Frequently Asked Questions
Will My Blog Get Traffic Immediately After The 3 To 6 Months In The Google Sandbox?
It can, but it depends on how much work you’ve applied to your blog to increase its SEO. Aiming for traffic results is all about playing the long game, but it’s also about consistency. You must keep building your blog in terms of content quality and searchability to generate consistent traffic results in 3 to 6 months.
Do All My Posts Need To Have A Minimum Of 2,100 Words To Generate Traffic Successfully?
Not necessarily. Posts with around 1,500 words can still generate good traffic by backing them up with other SEO strategies like powerful long-tail keywords, backlinking, and insertion of various forms of media.
How Much Of A Post Should I Update For It To Be Fresh Content?
You must change the main body text to update an existing post and have it detected by Google as fresh content. If, for example, all you can update for the time is a data source, make an effort to revise the surrounding text that supports the link in the article.
All standard tier content sources we provide are vetted for quality and authoritativeness, so you know only quality information is entering your content.
- Ilisin, A. (May 31, 2020). How long does it take to start getting blog traffic? Alpha Investors.
- Muller, B. (n.d.) The beginner’s guide to SEO: SEO 101. Moz.
- Beltis, A. (May 14, 2021). How long should blog posts be in 2021? HubSpot Blog.
- Barby, M. (July 28, 2017). The anatomy of a shareable, linkable, & popular post: A study of our marketing blog. HubSpot Blog.
- Patel, N. (n.d.) 7 proven strategies to increase your blog traffic by 206%. Neil Patel.
- Muller, B. (n.d.) The beginner’s guide to SEO: Keyword research. Moz.
- SEMrush. (n.d.) SEMrush ranking factors study 2017. SEMrush.
- Web Growth Boss. (November 12, 2020). 21 On-page SEO tips to get backlinks and website traffic. Web Growth Boss.
- Google. (November 3, 2011). Giving you fresher, more recent search results. Google Inside Search.
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