You want to start a blog to help grow your business but don’t know how or where to start? It may be because you believe just figuring out how to put up good content every day is difficult. But it doesn’t have to be hard to write your blog content.
The first step is creating a strategy to help your long-term success. Start there, and the more blog posts you put out, you will drive more traffic to your business. That is if you target the articles in the right way. In the simplest terms:
To get free content, purchased content, or even write the content yourself, you must have a good content strategy, or the content you publish won’t drive either the right kind of traffic or traffic at all, for that matter.
You might be interested to know if using free content is a better option? Is paid content worth it? What type of content is quality enough to be put on your website? Are media services worth your money and are they much help?
You create a blog for your business in the first place to use it as a marketing tactic to drive traffic toward your website and the brand itself. In that way, posting relevant content is incredibly important for gaining a new audience and keeping the old ones.
A business’s blog promotes and forms a community and can drastically build your reputation.
Let me break this down for you.
What is Quality Content?
Consideration for what is quality content can be somewhat subjective. But, that’s up to you and your audience’s response. Ask this question to SEO marketers, and you’ll get a range of answers. They’ll say quality content provides success when the data shows that it ranks well and achieves its intended marketing goals.
And they wouldn’t be wrong. But it’s got a lot more to do with how your audience receives it. The data is simply a reflection of that reader’s reception.
For example, page read time and bounce rate are both data indicators of a page’s content value. If a reader stays on a page for a long time, they may have left the page on their screen and forgotten about it, or they chose to read through the content, and thus the page provides value. If a reader lands on a page then leaves right away, the page either has low value or doesn’t give the appropriate information that the reader was hoping to see.
But quality content generally boils down to what’s entertaining or informative, what’s unique, and what provides value to your audience. How your audience responds will determine if your content is good, great, or genuine quality.
For you, the goal might be brand awareness, generating leads, or converting readers into paying customers (in other words, create conversions). Whatever it is you offer, as long as you do it well, it’s worth it.
A content strategy achieves its goals as long as your content answers three questions correctly:
- Is it relevant?
- Is it engaging?
- Does it provide value?
If you’re aiming for ‘high’ quality content, it should include personalization, familiarity, and data to back up and provide information to the reader.
What Kind of Content Can You Expect for Free?
Your content is only as good as the investment you put into it.
Anyone can brainstorm 151 content ideas and make a list out of them. The most important thing to keep in mind is what makes sense to your blog, whether it’s business or personal.
There are some very commonly used content strategies that many blogs display. Why? Because they work! And because it’s reliable. It wouldn’t hurt to take a page out of their book if it ultimately ends with your own business’s success.
Some of the most common free content used include:
Free content, often found via sharing on social platforms, can be good or bad. A great example of free content is embedding a YouTube video on your website. But this can also backfire to lead people away from your site.
Another issue with free content is duplication. Although the almighty Google may or may not penalize a website for duplicating content, the problem lies with page value dilution. Let me explain.
Page Value Dilution occurs when two or more pages are ranking with the same content. Let’s say that Bob has a website, and so does Sally. Bob and Sally have the same article on their site about inflatable pillows. The content was free, so they both thought it was a good idea. The problem is that Google sees two equal pages to insert into the search for the same term or topic. Well, if you take a pie and cut it in two, you only have half a pie. If multiple sites of equal rank split the value, the page’s value dilutes by splitting various pages. Does that make sense? Well, it’s a pretty vague analogy without going into too many boring details.
With duplicate content and free content, we inevitably ask the question:
Is Free Content Worth it?
Like anything, when you create your content (or inquire about a service to do it for you), it isn’t the only step you need to take to guarantee your blog’s success. That’s the apparent reality.
But it isn’t anything. Only when the hard work you put up on your blog is worth what your audience cares about, then that’s your vital first step.
Sadly, there aren’t any magical elves running up to people to turn their heads toward your blog. That’s more where promoting comes in. However, once you get their attention, you’ll keep it.
The more traffic that’s drawn, the more the free content will be worth it.
That said, and going the complete opposite direction, sometimes relying on creating free content, can be stressful. If you choose to travel the paid content route, looking into different media services that offer some insight is an opportunity you might want to consider.
Then choose which one fits you and your blog.
Another reason why free content might not be worth it for you are good writers.
Unless you are the only one writing content for the blog every day or every week, you might think about hiring blog writers. And good blog writers that can push your business’s success aren’t going to work for free.
Free content isn’t entirely free, it comes at a price.
Services like those offered by Farm 6 Media deliver value for your content buy. How? By delivering Publish Ready content that saves you time and therefore, money.
As briefly mentioned before, starting a blog can be confusing, so inquiring to work with a media website might be a huge time saver. Media service websites are websites that you can pay to use for other websites to publish your content on the internet in a blog.
But don’t worry. You can still share your opinions, interest and always direct how you want your blog set up.
Once you know how you want your blog layout to look and work, getting help to create and maintain a blog can be extremely helpful and often essential. Many different sites offer the services that might fit with what you’re looking for for your business, but we’re going to look at Farm 6 Media as a good example.
After all, trying to keep up with the changes in SEO, technology, and audience demographics can be a real headache, especially when you’re just starting your blog.
So, it’s good to take a long hard look at professionally written and completely original content.
Farm 6 Media is a fresh new full-service media company that offers both writing and search analysis services.
Their search analysis service provides you with keywording, title researching, niche demonstrations, and even competition analysis. All of which will help drive traffic to your brand’s blog.
To Farm 6 Media, content writing is the core of any business’s blog. And they’re right. You must have a strategy so that your writing will captivate, inspire, and inform your audience.
They also provide a copywriting service and suggestions if the article you’re working on needs a “facelift!”
Merely going to their blog section part of their site, you can see they automatically offer ideas you can use right off the bat, without paying, like making a useful infographic or creating adorable logos.
It may be different for other websites, but with Farm 6 Media, all you have to do is slide on over to their store, purchase what you want to get done, and answer a questionnaire.
It’s easy! Service, hosting, and advice.
Which is Better? Free Content or Paid Content?
Now that I’ve mentioned both, I know what you’re probably thinking. “Alright, which one do I choose?”
But again, that’s up to you. All I can do today is an attempt to convey to you the facts.
If it hasn’t already hit you over the head with a frying pan just based on the names, what sets them apart is cost. But it would help if you thought about both your end goals and your audience.
Alease Michelle (online marketing and brand expert) writes on her blog, “Free content is valuable, paid content is not only valuable but specific and more detailed. With your free content, you’re sharing just the foundation. With your paid content, you’re building the entire structure.”
After reading this, the obvious choice might be paid content. So, what else is there to talk about here?
Well, the line between free content and paid content is always moving. Meaning, the similarities shift based on convenience. Sometimes, you might even want to use both on your blog. And there’s nothing wrong with that either.
Before deciding, ask the question, “How do I want my site to be hosted?”
Either way, craft a Blog Content Strategy. If you need help with strategy, try the Premium Hit List by Farm 6 Media.
No matter which content designator you choose, you’re going to have to craft a content strategy mentioned throughout this entire article.
Having a written blog content strategy separates your blog from others—the good from the great.
How do you do that? Here are four tips to help glide over the hurdles:
- Identify your target audience.
- Set goals of what you want the blog to accomplish for your business.
- Target market research.
- Have a content schedule.
When jotting down your strategy, remember why it’s good to have it. It allows you to plan your work throughout managing the blog, and you can ensure all of your efforts you’re putting into it will pay off.
Whether you choose paid content or free content, you have to know what’s most important to you and your business’s blog.
Things to Avoid When Choosing Your Blog Content
We’re in the digital age now, obviously because you’re thinking about creating a blog for your business. Do you want more engagement? Do you need more advice? The answer to both is to know the mistakes to avoid.
Don’t choose the wrong topics- it will ultimately push your audience away.
Not publishing consistently- give your audience a content road map, so they know what to expect.
Don’t stay stationary in content- go where your audience goes because their interest change, and if you don’t make some wiggle room, your audience will leave.
These are only a few possible suggestions, but you should still apply them to your content strategy. Research more and look at the competition.
Need help with article titles or writing content? Check out the Farm Shop to see how Farm 6 Media can help save you a ton of time and money.