Content analysis can be a hefty undertaking.

How To Do Content Analysis in 13 Steps

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Content analysis is a study, categorization, and classification of texts and other forms of communication, including sound, images, and video. Researchers use content analysis to find words, phrases, or concepts within different communication artifacts such as:  Web content Newspapers  Video and pictures  Social media Speeches, discussions  Advertising  Interviews  Audio recordings   Informal conversation Books, film, and …

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