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13 Tips For Writing Blog Posts That Rank

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Tips For Writing Great Blog Posts

Here are 13 tips for writing blog posts that rank. I use these techniques to ensure I’m providing the highest value content for my readers.

Quality content is the fuel that drives any successful online marketing campaign. For blog writers, this means rising to meet expectations of search intent. It also means taking an approach that draws audiences to your brand and avoiding saturated content that drowns blogs in a sea of mediocrity.

In order to make sure your brand connects meaningfully with your audience, many pieces must fit together. The writing needs to be done the right way for your voice and your brand to stand out — luckily, we’ve designed this guide to help you do just that.

This article will teach you how to write robust, engaging blog posts that increase conversions and grow your audience. Plus, our tips work for any industry or niche, so stick with us.   

Let’s get started!

Tips For Writing Great Blog Posts – Tip # 1 – Pick a Great Topic to Write About

Tips For Writing Great Blog Posts - Tip # 1 - Pick a Great Topic to Write About
Picking a topic doesn’t have to be a university exam. It’s not as hard as you think.

Picking a great topic doesn’t just apply to blog posts. It is essential to write about issues that people will find interesting; because it also determines how eager (or not) people are to read your posts. 

At the very least, a good topic should address issues of value to the audience and be valuable and relevant at the time. To pick a good topic, you must understand your target market and some of the trending topics in your industry. 

A fundamental rule in blogging is to avoid self-promotion. It won’t help your cause if you bombard your readers with a plug for one of your latest must-haves. Readers expect good content.    

If you do it right, the content itself can keep your audience engaged and promote your products or service. When the content is good, people share your content on their social networks and do the marketing for you. 

Here are a few ideas for selecting a topic:

  • Research essential keywords and write a topic about your niche or one that’s relevant to your niche. 
  • Write about topics you understand instead of summarizing issues you’re unfamiliar with.  
  • Spend time reading material online to make sure your content comes out rich in information.  
  • Define your topic as it relates to your keywords and industry. 
  • Only write about topics you find interesting. 

Let’s keep an eye out for more tips for writing great blog posts… like great headlines!

Create A Headline That Grabs Attention!!!

Tips For Writing Great Blog Posts - Look at what newspapers write.
Newspapers are a great place to inspire good title writing.

If you want one solid piece of advice – one tip for writing great blog posts that you cannot ignore – it’s writing a good headline.

Keep in mind that headlines are highly essential. They are downright mission-critical. Still, sometimes blog writers start by writing the article and then the title instead of the other way around. Look at it this way: if you don’t have a good title, it won’t matter how well-written the rest of your content is because nobody will read it. 

The heading must compel the reader to scroll down to the article. A good title should have the following features:

  • Engage the reader by playing on their interests – this means learning about what’s attractive to your audience. 
  • You can set expectations for the rest of the article by offering a single-sentence description of what’s to come.  
  • Have a keyword in the title — but make sure it doesn’t feel forced or out of place.
  • Add an emotional objective (if necessary) to point out the reader’s problem.
  • Use numbers – (e.g., 5 Ways to Write a Killer Headline).  

Your headline will provide a roadmap for the rest of your content so that readers don’t find the article confusing. Focus on creating a clear, concise heading for your post and one that shows conviction and sets distinct goals for your post. If you’re unclear about what topics to write about, ask your subscribers what issues they want to hear about, or use title generator tools like Buzzmo and CoSchedule. 

Create The Best Post Outline

Writing a blog post outline is critical to the blog's success.
Writing a blog post outline is critical to the blog’s success.

What’s the one thing that makes a blog post bad? Poor flow. 

Suppose your post jumps from one idea to the next, over and over, without organization. In that case, it will be challenging for anybody to follow. The good news is that you have a simple way to avoid this. 

An outline is essential for creating structure in your text. Still, it also serves as a guide when brainstorming ideas for the content. When writing blog posts, you may find that having an outline early on will help make the rest of the writing easier. 

Create an outline before you start your writing. It is imperative to maintain topical direction and not stray off-topic. To do this, an outline with appropriate headings, optimized, of course, is the best course of action.

It’s pretty easy to create an outline. All you need to do is sit down and focus on crafting a complete strategy for the article – not just a few bullet points to get you started. Even great writers can lose track when tying a piece around a few bullet points. So unless you want to keep circling your main points for the rest of the article, spend enough time preparing to write it. 

There’s a method for doing this, and if followed, it will save time when you start writing. 

  • Get the title right, as this is the most critical part and the guiding feature for the rest of the article. 
  • What are the main takeaways from the post? Write down as many takeaways as you can create. 
  • Add as many new details and ideas as you need to before writing the article. 
  • Reorganize some of the sections and details as you see fit. 
  • Do the research and have the relevant pages open on your computer for reference where needed. 
  • Find the best structure for your article, and begin writing. 

Write In A Conversational Tone

Write your blog conversationally.
Good writing keeps you on the page.

How do you usually write? If you look at the highest-rated bloggers today, they all have one thing in common; they write as if talking to a friend. It’s simple and effective, plus it builds rapport with readers. 

It’s essential to think about elements like tone and variance when writing because they will affect how readers respond to the article. When you write as if talking to your best friend, it establishes a more friendly space with your audience, where they can trust you and begin to take your advice.  

That said, people don’t actually read every word, so it helps if you know how to organize your writing so that the reader scans it quickly and finds what they’re looking for. Here’s one way to go:  

  • Hook the readers with the opening. If the article starts dull, it will be challenging to convince anyone to read the rest of it. 
  • Break down the article into readable paragraphs, and use lots of bullet points to highlight essential sections. 
  • Use simple language. Most people only want information from your posts; they don’t care how complex your language is, so focus on delivering information in a way that people understand. 

Use Lots And Lots And Lots Of Examples

Showing with examples is a fantastic teaching methodology.
People learn better when presented with examples.

Examples are significant when writing because, among other things, they provide some flow for a better connection between information and the reader. When a piece of writing includes examples, it allows the reader to imagine what has been said by pointing out real-world scenarios that anybody can understand. 

Examples improve overall text quality. When you back up statements with examples, they lend authority and credibility to the author, making their work appear more legitimate. You can apply the following examples to blog posts for more effective communication.

Examples integrated into text:

  • Dark green veggies like kale or spinach are great for the immune system.
  • When buying an old house, it’s essential to prepare a budget for repairs such as damaged roofs, leaky faucets, and creaky floorboards.

Examples used in abbreviations: 

  • It is mission-critical to pack essential items (e.g., water bottles, snacks, electrolytes, and satellite phones) when going hiking. 
  • Soccer players (i.e., both male and female) have reacted angrily to canceling competitive games. 

Examples are commonly used as illustrations of hypothetical scenarios when writing or when proposing real-life situations that the reader may relate to. And in some cases, examples are a way for the reader to imagine possibilities in the context of your writing.   

For example, when I like to write my blog articles for Farm 6 Media, I like to use an amazingly fast and robust laptop like my Asus RUF 17.3″ laptop. It’s really rugged, fast as lightning, and works fantastic for my smaller video and image editing needs. Perfect for on-the-go travel to maintain my writing status quo.

Engage The Reader’s Senses & Feelings 

Engage the readers feelings.
Engaging the reader’s feelings will keep them on the page (unless you upset them – don’t do that!)

A good writer can create a whole new world in the mind of the reader, where stories come alive, and the reader engages not just their imagination but also feelings. Studies have shown that people respond strongly to vivid descriptions in writing, and clever language can activate the sensory cortex. 

Use metaphors to stimulate imagination, and unless you have to stick to strict business writing, give yourself more creative freedom. It will be easier to put your reader in your mind’s eye and make them feel that they are the center of your story. Learn to visualize, making your stories feel more natural to the reader.  

Avoid Using Clichés

Cliches are cliche.
Like, totally, right? 100%

How many times do you roll your eyes at a cliché? When used in specific contexts, they drive a point across; however, clichés are more likely to distract or water down your message when doing blog posts. 

Circumstantial clichés are better received. However, you still have to tread carefully because people overuse them, and you don’t want your readers to get annoyed. Keep these tips in mind:

  • Borrowed (or stolen) tales dangerous territory. 
  • Stereotypes are also overused.
  • Tell a story in your own words.
  • Spare your scenes the melodrama.
  • Avoid sensationalism.

Trim Excessive Words And Phrases In Your Content

Efficient writing is good writing.
Efficient writing is good writing.

Before publishing your posts, go over them a few times to see how much of the text can be condensed to make the message clearer. Good writing is compact and focuses on delivering the message most easily and directly. 

Not sure how to sharpen your writing? Here’s a quick guide:

  • Use the active voice
  • Keep sentences short
  • Don’t ramble
  • Use bullet points
  • Create lists 

Don’t worry about writing perfectly; there will be a time to edit your work when you’re finished. When you attempt to fix everything mid-writing, the only thing you’ll succeed in doing is cutting your flow. To make your editing better, don’t jump into it immediately; wait until you’re rested, in a different frame of mind.  

Add Images to Enhance Visual Engagement

Pictures enhance blog writing to break up the text and provide a visual example of the content subject matter.
Humans are visual creatures. Give them what they want.

Images can breathe life into the writing of your blog posts, and they can help explain ideas that you don’t have words to enunciate. Also, we use images to break up text to make blog posts more attractive while also giving the reader an engaging visual break. Find free images online that you can use on your posts, or if you’re handy with a camera, go out and take fascinating pictures that breathe life into your content. You can use both images and videos in this way. 

Deliver Useful, Actionable Advice

Provide actionable advice in your blog writing.
Providing actionable and valuable advice is essential to increasing your blog’s worth.

Your blog post is an opportunity to publish something of value to an audience that needs it. People will have this expectation when visiting your website. It requires that you do some real work to find valuable material to offer. 

Once you’ve got readers to click on your blog content and managed to steal their attention with your headline, there will come time to deliver what you promised. It means creating content that’s easy to understand and very actionable. 

To make sure your readers don’t opt-out in seconds, follow a format that makes sense to the reader. Keep the essential information visible in bold form or use subheads. 

Use A Personal Tone (When Appropriate)

Tone is essential to connecting with the appropriate audience.
Unless you’re writing formally, you’ll want to write as though talking to a friend. The tone is essential to connecting with the appropriate audience.

Your readers need to know they’re engaging with a real person who shares some of their hopes and dreams. It means that you might want to let your personality, or some aspects of you, shine through your writing at some point. Add some personal flavor to your posts. Whether it’s a sense of humor, curiosity, or just a fact, whatever it is that’s identifiable as you – it will make you seem more real to your readers.   

Revealing something about you puts your reader at ease, and whether or not they like the same thing is not entirely relevant. What’s essential is that you become a real person by showing who you are. As a blogger, you have to be relatable to some extent, and it helps to be comfortable in your skin. 

Wrap Up With a Compelling CTA

Providing your reader with something to do is the best way to benefit from writing a stellar article.
Providing your reader with something to do is the best way to benefit from writing a stellar article.

At your post’s end, you’re going to need to finish with a call-to-action (CTA), resonating with the nature of your content. To make your CTA more powerful, use a strong voice and clarify what you want people to do. 

Here are a few things to keep in mind about your CTA and its ability to convert: 

  • Using emotional language may help make your CTA more compelling to people. 
  • Use numbers or statistics if it helps. 
  • Offer them something in return.

Pick The Best Time To Publish Your Post

Time of day matters when publishing.
Don’t publish in the middle of the night when no one is awake to read your post.

The type of online platform you use to promote your work will determine the best time for posting your articles online. The different platforms all serve unique audiences, and people have a preferred time for logging in. The time and frequency of posts will determine the success of your posts, so you need to check traffic levels at the time of posting. 

A recent Buffer study suggests that the best time to publish blog posts is between 11 a.m. and 1 p.m. on weekdays and 9 a.m. on Saturdays. 

Posting 1 to 4 times a week is quite normal, but you’re going to need some online tools to analyze traffic for your blog posts to determine the best times to publish.  

If you’re publishing to try to get some backlinks to your incredible content, then according to MonsterInsights, Monday and Thursday at 7 AM give you the very best chance.

Hire Someone To Create Content And Promote Your Blog

Farm 6 Media is your best choice for a content writing partner.
Content writing? Yeah, we do that.

The best writing takes time and effort, so don’t rush to create a good copy for your blog. Wait until you have something of value to say, and spend more of your time getting to know your audience. It also helps partner with a content agency when promoting content or creating a content marketing plan for your blog or website. 

Farm 6 Media can help with keyword research and identifying opportunities for promoting your brand. Good content is the key to visibility and brand engagement, and it helps to have a team that can deliver both. Contact us today, let’s talk.

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13 Tips For Writing Blog Posts That Rank

Here are 13 tips for writing blog posts that rank. I use these techniques to ensure I’m providing the highest value content for my readers.

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