How To Craft An Excellent Title For A Blog Post

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Crafting Winning Article Titles

The title of your blog post is almost, if not equally, as important as the content of the post. The goal behind every post is to get someone to read it. And so, we’ve created this informative guide on how to craft an excellent title for a blog post.

With millions of articles posted daily, some of them in the same niche as yours, it becomes increasingly necessary to stand out from the crowd, grab attention, and be read. Your great content won’t matter if your blog title is not captivating enough to get people to read it.

How Do You Come Up With A Title For A Blog?

According to Wikipedia, a blog is an informational or discussion-based website online with diary-like post entries also called articles in the modern blog-sphere. (source)

The secret behind creating a great title for your blog post lies behind human psychology. People like to feel important – they want to know that they matter and transcend their reading habits. They will click on a blog title because it resonates with them and makes them feel their needs are essential.

That’s how you come up with a great blog title by tapping into the human mind’s parts that long to feel a connection with your article.

Have you ever wondered why you couldn’t resist clicking on a link, even though you knew it was clickbait to a sleazy website? That’s because the writers have harnessed the power of using words to create a persuasive, irresistible headline. 

Five Simple Rules To Create A Title For A Blog

Here are the simple principles behind creating such a clear title for your blog post.

1. Use Numbers And Data

Numbers and data are to readers what candy is to children. The human brain likes numbers because they help it organize information in a logical order. Including them in your blog title is a great way to attract readers to your post. Ensure to use the numerical value to write your numbers and not words, and use smaller numbers because they’re easier to digest. Also noteworthy is that the brain, typically, accepts odd numbers better than even numbers because they are easier to remember. 

2. Convey Benefits or Solutions

One right way to get readers to click on your article is to explain why they should. It is that simple. Most people are looking for content that offers benefits or can solve a pressing need. You know who your target audience is and where their interests lie – use an ultra-specific but useful title that meets those interests. You can also use power words to create a rationale for readers to click on your blog title. Some of those words include ideas, reasons, tricks, lessons, principles, ways, facts, and strategies. 

Here are some examples of blog titles created by using only the first two principles.

  1. 7 Ideas to Make More Money Online In 2020.
  2. 5 Secrets Behind Writing A Great Blog Post.

The first headline will get much traffic from people interested in making money online in 2020  because that’s what the headline promises. The same applies to the second one – people looking for how to make great blog posts will click on the headline to find out more.

3. Grab Attention

As of 2015, the average human attention span was 8.25 seconds. With context, the average attention span of a goldfish is 9 seconds. If you want to grab a reader’s attention, your headline has about 5 seconds to do that. Your title has to convince people to click and read. A great blog title can grab your readers’ attention in different ways.

  • By triggering curiosity – sensational or ridiculous blog titles trigger the curiosity of your reader. Take this example, “How I Made 80% More Income In 2019 By Working Less.” It is ridiculous because it suggests that you can make more money by working less, but that’s what triggers readers’ curiosity. Now they want to see how you can make more money working less.
  • By conveying a sense of urgency – most readers will put off reading your content unless you trigger a sense of urgency using the fear of missing out (FOMO). E.g., “Are You Using These Tips To Get 157% More Followers On Instagram?”
  • People connect more with titles that evoke emotions, significantly amusement, happiness, and anxiety by evoking emotions. E.g., “Heroic Mom Saves 3 Children From Burning Building.”
  • By its uniqueness – a unique headline makes the reader feel like they’re not going to get similar content elsewhere. 

4. Don’t Forget Your Keyword Research

Include keywords your audience is more likely to use in your blog title. It helps to vastly improve your posts’ SEO ranking so readers can find them and get them to click on the posts when they do find them. Don’t use ambiguous or confusing words in your title. For example, instead of saying, “7 Punctilious Saving Tips For The Financial Reprobate,” use “7 Effective Tips To Help You Save Better.” The intent of the second title is more precise and uses words that readers will likely search.

5. Optimize Your Blog Title Length

If your title is too short, you run the risk of leaving out valuable information needed to rank and grab your readers’ attention. On the other hand, a title that is too long will not fit the character limit and lose readers’ interest. The general rule is maintaining your title 60 character maximum. It is readable and long enough to give adequate information to your readers and search engines.

Writing a good title is harder than it seems.
Having title writing troubles? Try our Content Strategy Title Hit List services.

How Do You Write A Catchy Blog Post?

Now that your title has pulled your readers to your page, do you have the content to keep them interested? The trick to creating a catchy blog post is to write great content that captivates your audience. You can do that with these simple steps.

  1. Plan ahead: A catchy blog post is one that a lot of thought and consideration has gone behind. For this reason, it is crucial to plan whatever you want to write ahead, so you don’t lose steam midway. First, understand your audience and then choose a topic that interests you. You cannot hack your way into writing an article you have no interest in; it always shows. You first have to be convinced about what you write before you can convince your audience. Then create an outline for the post, research your topic, and fact check every information to ensure credibility.
  2. Write and edit: With your outline created and research done, the rest of it is easy. Write your first draft by fleshing out your outline with the information you got from your research. Then edit what you have written, so the content is grammatically correct, engaging, and concise.
  3. Optimize for SEO: Before you hit publish, ensure that you have optimized your SEO ranking content. Add a meta title, meta description, use focused keywords and their variations, and embed links to your blog posts. 
Beauty is a powerful thing.
Beauty is inspiring. Use it to your advantage.

How Do I Make My Blog Post More Attractive?

An attractive blog post makes it easier for readers to quickly scan through your post and get a brief idea of its content. Format your blog post with these tips to make it more attractive.

  1. Break it into subheadings and shorter paragraphs: Emphasize your subheadings’ key points to make it easier on the eyes. Break your sentences into shorter sections to help your readers work through your post and easily digest your content as they go.
  2. Use bullet points: The beauty of bullet points is that they make it easy to skim through your post by highlighting important information. Think of them as mini headlines to spoon-feed your readers, which means you cannot clutter them with information.
  3. Add images: We process images faster than words. Use colorful images that represent your content to add a more personal touch to your blog post. The first image your readers will come across is your featured image. It should be a pin-worthy image that practically screams, “click me” to your audience. (source)

With these simple tips, you will successfully create an attractive blog post that keeps your audience interested in your content.

Why A Good Title For A Blog Is Important

Your blog title is the first part of your blog that any reader will come across. It enables readers to find your post and determines whether your article gets clicked or not. If your blog title is not eye-grabbing, the reader will scroll past your post to click on something else that catches their attention. 

In other words, your blog title is the opportunity you get to make a great first impression on your readers. You can have the wittiest, funniest, most informative, entertaining, or creative content on the webspace, but if your blog title does not reflect that, your post will fall flat. (source)

A great blog title is one that keeps your readers hungry for more information. It compels them to click and read on. With the increasing number of posts daily, you have to be more creative to hold your audience’s attention. 

However, try not to sacrifice great content to make great headlines. The headlines may make them click, but your content will make them stay. Strike a balance between the content you churn out and the headlines that accompany them, and you have perfected the art of blog writing.

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