Before Farm 6 Media, marketing wasn't the plan. I spent years working in music and entertainment, including time with CBC, Frontier Light & Sound, and touring with bands. I spent over a decade and a half in B2B service, working as a field technician, warehouse manager, fleet manager, and eventually assistant service manager in the overhead door, dock, and gate industry. I ran my own assembly business for nine years, with contracts through Walmart and Canadian Tire. I also spent time in restaurants, working as a cook and a server.
Different industries, but the same pattern kept showing up. Most businesses know their craft. Very few know how to talk about it in a way that actually brings in work.
I started building websites and coding plugins back in 2010. In 2014, I turned that skill set into a side hustle, writing and doing copywriting for other businesses. That side hustle became Farm 6 Media.
In 2020, I was laid off from my management role in the overhead door industry when COVID hit. Instead of looking for the next job, I took Farm 6 Media full time. Today, the work is focused on B2B service, tech, and SaaS companies, which is where the bulk of that real-world experience actually lives.
Jeremy Shantz, PCM, CDMP